Naturally healthy food
Conserving nature’s goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.
Renovating our portfolio
Our research has shown the correlation between more naturality and sustainability for people and the planet. We have developed a database on all our products covering critical health and naturalness KPIs. This was used to create specific guidelines by category to ensure innovation meets requirements for naturally healthy food. We initiated projects to renovate our portfolio, for example by removing sugar and additives in our entire Spanish baby food line up. This includes changing the process of cereal production to be non-hydrolyzed.
“The case for sustainability is very compelling. We can’t refuse change because we are comfortable doing things as we did them before. Action needs to be taken now – otherwise, it’ll be too late.”
Giovanni Ciserani
Chairman of the Hero Group Board of Directors
Brand advocacy
We also believe in the critical role we must play in educating and advocating on sustainability with our consumers. Thus, we will leverage the insights from the planetary health diet as a key input to ongoing product development and consumer communications.
Our sustainability pillars
Sourcing & Supplier Partnering
We work in partnership with our suppliers on sustainable agriculture and fair labor conditions. We are also innovating to make our ingredient sourcing and packaging more sustainable.
Production and Transport Efficiency
We continuously improve the efficiency of our production, switch to renewable electricity, conserve energy and water, and reduce waste. We optimize our transport and deploy technologies for decarbonization.
Naturally healthy food
Conserving nature's goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.
Purposeful people
Growing and developing our people. Hero is a values-led family company and that's reflected in our culture. We work hard to keep our team feeling engaged, included, and motivated. We encourage personal development, health and safety in our workplaces, and we engage with local communities.
Embracing the goodness of nature
Our healthy, natural, and sustainable products may be inspired by nature, but they are confirmed by science. That’s the reason why we carry out research in collaboration with several research centers and universities around the world. Together, we are defining what the food industry needs to do to benefit both the planet and the future of our society.
