The finishing touch
The foundation of our cake decorating business, Signature Brands, dates back to 1951, when Louise Jones Crawford and her brother founded a small cake decoration business in Ocala, Florida. The business soon outgrew their kitchen, continued to expand during the coming decades and has been a part of the Hero Group since 2006. With the goal of strengthening family bonds through brands that matter, Signature Brands brings friends and families together to enjoy & celebrate life’s big and small events.
Decoration brands overview
Our decoration category includes many examples of local innovation. Find out more via the links below to the different brand websites.