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The finishing touch


The foundation of our cake decorating business, Signature Brands, dates back to 1951, when Louise Jones Crawford and her brother founded a small cake decoration business in Ocala, Florida. The business soon outgrew their kitchen, continued to expand during the coming decades and has been a part of the Hero Group since 2006. With the goal of strengthening family bonds through brands that matter, Signature Brands brings friends and families together to enjoy & celebrate life’s big and small events.

Decoration brands overview

Our decoration category includes many examples of local innovation. Find out more via the links below to the different brand websites.

Signature Brands

Our company, Signature Brands, offers a wide portfolio of specialty and holiday decorating products and accessories. These products are sold under the brands Pumpkin Masters, PAAS and Cake Mate.
For more information, please visit: