hero-press overview share print facebook linkedin twitter

Hero at a glance

We are an international food company that is passionate about good, natural food. Since our foundation in 1886, our ethos remains unchanged – making high quality, natural products that are easily available to consumers. We have offices and production facilities spread across five continents, and our 4,000 full-time and part-time colleagues are passionate about what they do, and proud to call themselves United Local Heroes.

We want to share our love for natural and healthy food with all our consumers.


Our mission, to delight consumers by conserving the goodness of nature, addresses the needs and desires of today’s consumers for authentic, honest food. We believe in going back to basics and adopting the principles of purity, honesty and simplicity. We are a company that is steeped in tradition, but our focus is firmly planted in today’s needs.

“ It is really a rewarding feeling knowing that your ideas can form into products that our consumers enjoy. ”

                                Marina Eriksdotter - Category Director Baby & Toddler Milk

Marina Eriksdotter - Category Director Baby & Toddler Milk


We foster an environment where entrepreneurial professionals can flourish and where creativity, imagination, and ideas are highly valued.

We have an open, informal, non-hierarchical and family-oriented way of working with short decision lines. We give our people the freedom and responsibility to achieve their goals and ambitions the way they think is best. They are given the opportunity to take responsibility and realize their ambitions, and of course get rewarded for doing so.

“ We make a difference, because Hero encourages us to embrace change and to take ownership of new ideas taking hold. ”

                                Mohamed Fawzy - Logistics Manager

Mohamed Fawzy - Logistics Manager


With around 4,000 aspirational colleagues in 19 countries, we work tirelessly to bring our mission and vision to life. Together, we have the opportunity to provide our 200 million consumers worldwide with quality, healthy, natural, nutritious food.

“ I do really enjoy being a member of this international family, having the same passion and energy for bringing goodness of nature to our consumers all over the world. ”

                                Sinem Güldogan - Sales Development Director

Sinem Güldogan - Sales Development Director

Code of Conduct

We continue rolling out our Hero Code of Conduct to all suppliers and co-packers, communicating our expectation from our business partners and operating in full compliance with all applicable laws.

Download Hero Code of Conduct