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Over 125 years of experience in conserving fruits


We work closely with the local farmers who grow the fruit that goes into our jams to ensure consistent quality, taste and colour across all the ingredients we use. This requires high levels of craftsmanship from both ourselves and our suppliers. Our employees and quality panels ensure that our high quality standards are met - from growing the ingredients to the moment when consumers enjoy our products.

“ Knowing about the diversity nature is offering us it is a pleasure and challenge at the same time to transform fruits in the most gentle way to keep their authentic fruit taste in our jams. ”

                                Sebastian Portius - Vice President Quality Research & Development Fruits

Sebastian Portius - Vice President Quality Research & Development Fruits

Trusted farmers

At Hero we are passionate about making sure that we use only the best quality fruit in our jams and that we deliver their natural goodness to consumers. From sourcing the best growers to carefully and precisely timing the harvesting and processing of the fruit, we work hard to maintain the highest possible standards.

Jams brands overview

Our jams are offered under different brand names, depending on where you are enjoying them. Below you can find more information about these different (local) brands by visiting their websites.


In 1910, the brand name Hero was launched. The brand name is a combination of the initials from Gustav Henckell and Karl Roth, who owned the company at that time. Reflecting the origins as a canning factory, the letters “H”, “r”, and “o” in the logo are shaped in the form of a can.


The first jam from our brand Schwartau was introduced to the German market in 1912. Since then, Schwartau has developed and produced high-quality jams, all with a focus on using the best local ingredients.


In the Middle East and Africa, our jams are sold under the brand name Vitrac. The fruit for our jams is chosen from renowned farms and is processed in our production sites in Egypt.


Our premium-quality brand Queensberry has a leading position in the jam market in Brazil, where it was founded more than 30 years ago. The state of the art production facilities are located in Itatiba, São Paulo State. Queensberry is part of the Hero Group since 2015.

Casa de Mateus

Casa de Mateus is our brand for high-quality natural jams in Portugal, where it was founded more than 50 years ago.

Casa de Mateus