Christian Schierbaum was appointed Chief Marketing Officer at the Hero Group in September 2019. Three years later, his role was extended, and title changed to Chief Business Officer. In 2025, he was appointed CEO.

He has an extensive professional background in the FMCG industry. Christian has worked in various marketing, sales and business leadership roles on global, regional and local level in industry leading companies, such as Wella, Reckitt Benckiser and Mondelez. He joined the Hero Group from Mondelēz, where most recently he held the positions of President Marketing Europe and President Gum & Candy Europe.

Born and raised in Germany, Christian obtained his Master’s in Business Studies from the Justus-Liebig-University Giessen.

Karsten Boyens joined the Hero Group as Chief Financial Officer (CFO) in April 2016. He brings with him a wealth of experience in the financial field and consulting, previously working for the Beiersdorf Group and McKinsey & Company. His responsibilities include Finance & Controlling, Tax & Treasury, Legal & Compliance as well as IT.

He holds a Master’s degree in Business Administration from the WHU – Otto Beisheim School of Management in Koblenz and a PhD from the Christian Albrechts University of Kiel (Germany).

Anne Ferbus joined Hero in March 2023 as our Chief People Officer. Ferbus brings with her an arsenal of experience, ranging from talent management to diversity and inclusion, organizational effectiveness, supporting markets across Europe, the Middle East and Africa with their HR needs, and handling the needs of both white and blue collar employees.

She has worked in HR for all her professional career, starting off as a manager with United Airlines before moving to Hyatt Hotels and subsequently Rubbermaid. In 2005, Anne joined The Coca-Cola Company in a senior HR role and stayed for 12 years before joining Stanley Black & Decker as VP Human Resources, first for emerging markets and then Europe. She completed her Master’s degree in Business Law at the Université Panthéon Assas in Paris, France.

Isabelle Sakai joined Hero in January 2026 as Chief Categories & Marketing Officer (CCMO). Her responsibilities span Category Strategy, Marketing Excellence, R&D and Innovation. 

She brings nearly 30 years of international marketing experience across FMCG, fashion, and retail. She spent close to 18 years at Procter & Gamble in a variety of categories and countries, before joining Mondelez International in 2014, where she held regional leadership roles across EMEA. She later served as Group Chief Marketing Officer and Executive Committee Member at Bata Group, and subsequently as Global Chief Marketing Officer at Mark Anthony Brands International.

She holds a Master’s degree in Marketing and Business Administration from ICN Business School (France), with part of her studies completed at HEC Montreal University (Canada).

Mita Sen joined the company in February 2019 as VP Strategy & Business Development before taking on the role of Chief Strategy & Transformation Officer in November 2022.

Sen began her career at PepsiCo International before joining consultancy firm McKinsey & Co where she worked her way up to Associate Partner. Here, she cut her professional teeth in transformation and strategy projects and has worked and lived across Canada, the UK, Singapore, the Philippines, and Switzerland. She completed her MBA at INSEAD in 2011.

Philipp von Jagow was appointed Chief Markets & Sales Officer in September 2026. He joined Hero in 2004 with our German subsidiary Schwartauer Werke soon after ending his studies and took on increasingly senior roles within our organization.

Apart from Germany, he held leadership roles in the Nordics and the UK before taking on a full-time Group role in 2020.

Von Jagow brings extensive commercial experience and a strong understanding of our markets and brands, which makes him uniquely placed to lead our commercial agenda and help our markets continue to create sustainable growth.

He hold degrees from the HHL Graduate School of Management and the University of Göttingen.