Christian Schierbaum was appointed Chief Marketing Officer at the Hero Group in September 2019. Three years later, his role was extended, and title changed to Chief Business Officer. In 2025, he was appointed CEO.

He has an extensive professional background in the FMCG industry. Christian has worked in various marketing, sales and business leadership roles on global, regional and local level in industry leading companies, such as Wella, Reckitt Benckiser and Mondelez. He joined the Hero Group from Mondelēz, where most recently he held the positions of President Marketing Europe and President Gum & Candy Europe.

Born and raised in Germany, Christian obtained his Master’s in Business Studies from the Justus-Liebig-University Giessen.

Karsten Boyens joined the Hero Group as Chief Financial Officer (CFO) in April 2016. He brings with him a wealth of experience in the financial field and consulting, previously working for the Beiersdorf Group and McKinsey & Company. His responsibilities include Finance & Controlling, Tax & Treasury, Legal & Compliance as well as IT.

He holds a Master’s degree in Business Administration from the WHU – Otto Beisheim School of Management in Koblenz and a PhD from the Christian Albrechts University of Kiel (Germany).

Mita Sen joined the company in February 2019 as VP Strategy & Business Development before taking on the role of Chief Strategy & Transformation Officer in November 2022.

Sen began her career at PepsiCo International before joining consultancy firm McKinsey & Co where she worked her way up to Associate Partner. Here, she cut her professional teeth in transformation and strategy projects and has worked and lived across Canada, the UK, Singapore, the Philippines, and Switzerland. She completed her MBA at INSEAD in 2011.

Anne Ferbus joined Hero in March 2023 as our Chief People Officer. Ferbus brings with her an arsenal of experience, ranging from talent management to diversity and inclusion, organizational effectiveness, supporting markets across Europe, the Middle East and Africa with their HR needs, and handling the needs of both white and blue collar employees.

She has worked in HR for all her professional career, starting off as a manager with United Airlines before moving to Hyatt Hotels and subsequently Rubbermaid. In 2005, Anne joined The Coca-Cola Company in a senior HR role and stayed for 12 years before joining Stanley Black & Decker as VP Humas Resources, first for emerging markets and then Europe. She completed her Master’s degree in Business Law at the Université Panthéon Assas in Paris, France.

Menno Oosterhoff joined the Hero Group in August 2025 as Chief Markets & Sales Officer.

He is a well-established FMCG professional with a proven track record in driving market growth and sales excellence. Oosterhoff has experience in different fields within the industry, working with a variety of cultures in a multitude of geographies.

Menno spent a decade with P&G in leadership roles in the Middle East and Turkey before moving to FrieslandCampina is a global directorship position. Before joining Hero, Oosterhoff worked as the CEO of a business unit at the WEPA Group.

He completed his Master’s degree in Business Administration at the Erasmus University in Rotterdam.