Sustainability commitment

Our sustainability commitment is at the center of our Group mission to delight consumers by conserving the goodness of nature. We have always looked to nature as our partner and feel we need to do even more to drive change. Therefore, we are making a commitment to actively work on improving our products, reducing our environmental footprint, and positively contributing to the lives of the people that make Hero a success.

As a food company operating worldwide, we understand our responsibility and include our full value chain in our sustainability strategy. Our ambition follows the EU Farm to Fork strategy and covers our full supply chain, our production, our portfolio and our people.

Focusing our efforts

Our sustainability strategy is based on our commitment to Planet, Products and People. We are implementing actions to address our material topics. Over the last few years, we have spoken to hundreds of partners to understand the impacts our operations have on the world, and are taking the right steps to achieve our sustainability commitment.

Read about our Materiality matrix

Our ambition

We want to make a positive difference, not only for our customers, consumers, partners, and employees, but for the planet as a whole.

Planet

Reduce our environmental footprint within our production and along the full value chain

Product

Conserve the goodness of nature through naturally healthy products

People

Positively contribute to the lives of the people who make Hero a success

Our sustainability pillars

1

Sourcing and supplier partnering

We work in partnership with our suppliers on sustainable agriculture and fair labor conditions. We are also innovating to make our ingredient sourcing and packaging more sustainable.

2

Production and transport efficiency

We continuously improve the efficiency of our production, switch to renewable electricity, conserve energy and water, and reduce waste. We optimize our transport and deploy technologies for decarbonization.

3

Naturally healthy food

Conserving nature's goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.

4

Purposeful people

Growing and developing our people. Hero is a values-led family company and that's reflected in our culture. We work hard to keep our team feeling engaged, included, and motivated. We encourage personal development, health and safety in our workplaces, and we engage with local communities.

Sustainability Report 2023

Sustainability is not a trend – it’s about taking responsibility for our and future generations. Our Hero Group Annual Report 2023 integrates our GRI Sustainability Report, underlining our commitment, highlighting the path we have been on, and the roadmap to our destination. The Sustainability Report can be found starting on page 178.

Download

“Sustainability is key to future profitable growth and to achieve our goals for people and planet. We are implementing measurable initiatives to further embed sustainability across the Hero Group.”

Christine Crosby

Sustainability Director Hero Group

Working behind the scenes to deliver on our commitment

Leopold Oetker

Shareholder and Member of the Hero Group Board of Directors, Sponsor of Sustainability

Leopold Oetker

Shareholder and Member of the Hero Group Board of Directors, Sponsor of Sustainability

Rob Versloot

CEO, Sustainability Executive Sponsor

Rob Versloot

CEO, Sustainability Executive Sponsor

Christian Schierbaum

CBO, Sustainability Executive Sponsor

Christian Schierbaum

CBO, Sustainability Executive Sponsor

Désiré Mouanga

VP Procurement Hero Group, Pillar 1 Lead

Désiré Mouanga

VP Procurement Hero Group, Pillar 1 Lead

Andrea Takacs

SVP Supply Chain Excellence Hero Group, Pillar 2 Lead

Andrea Takacs

SVP Supply Chain Excellence Hero Group, Pillar 2 Lead

Sebastian Portius

VP R&D Hero Group, Pillar 3 Lead

Sebastian Portius

VP R&D Hero Group, Pillar 3 Lead

Anne Ferbus

CPO Hero Group, Pillar 4 Lead

Anne Ferbus

CPO Hero Group, Pillar 4 Lead

Christine Crosby

Sustainability Director Hero Group, Core team

Christine Crosby

Sustainability Director Hero Group, Core team

Garmt Nieuwsma

Sustainability & Transformation Manager Hero Group, Core team

Garmt Nieuwsma

Sustainability & Transformation Manager Hero Group, Core team

Antonio Peran

Sustainability Data Analyst Hero Group, Core team

Antonio Peran

Sustainability Data Analyst Hero Group, Core team

Julia Schäfer

Sustainability Manager Hero Group, Core team

Julia Schäfer

Sustainability Manager Hero Group, Core team

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