To delight Consumers through honest Goodness in every Bite
Ever since our humble beginnings in 1886, we have been a company that is rooted in goodness.
Goodness of spirit. A spirit of generosity, honesty and genuine care. Care about each other, care about the people who buy our products and care about the world we live in. It is what unites us and makes us Hero. It is the reason why we only make real honest foods and snacks that are better by nature.
Whilst what we do changes over time in order to be true to how people live their lives today, how we do it and what we are striving for always remains the same: Products that are great tasting and nutritionally balanced, made from high quality ingredients. Never straying from our core belief that there is a better way. The Hero way.
That’s why we have made it our mission to delight consumers through honest goodness in every bite.
A mission shared by our community of like-minded Heroes across all our countries. All committed to do what we believe in – crafting authentic, honest foods and snacks that pave the way for better choices in every moment. Every single day.