Press releases

Itatiba, September 8, 2025 – The Hero Group announces the acquisition of the Brazilian snack company Super Saude Nutricional through partner subsidiary Hero Brazil. The sale was completed on September 1 and includes the majority of the snack company's shares.

Super Saude was founded in 2013 and has a portfolio of 36 SKUs under the Pinati brand, including the newly launched protein bars, cups and chips, nut bars and healthier sweet snacks.

"This acquisition continues our strategy to expand our snack business and enter regions with high snack penetration. We believe that Pinati is a perfect match, not only in terms of portfolio, but also in terms of culture, way of working and company values," said Christian Schierbaum, CEO Hero Group.

Schierbaum said this acquisition provided great opportunities to enter the Brazilian snack market, which is expected to continue to grow in the coming years.

“This movement represents a milestone in the trajectory of Hero Brasil, which since its foundation in 1986, has always operated in the category of fruit and sweet and sour jams. From this acquisition, we will be present in a new business front that grows every year, in full line with the global strategy of the Hero group. It is, therefore, an important step for us to expand our presence and competitiveness in the national market,” said CEO of Hero Brasil, Cristiano de Moraes.

The Hero Group has strengthened its presence in the snack market with the recent acquisition of Deliciously Ella in the UK. At the same time, the flagship snack brand Corny has been successfully expanded into various markets in Europe and beyond.

The Group is already present in the Brazilian market through Hero Brazil, a leader in its segment, with the Queensberry and Hero brands, both in the category of fruit jams and sweet and sour jellies.

Pinati's founder, Waldemiro Pinati, will remain with the organization for the foreseeable future as CEO and minority shareholder. The sale price will not be disclosed.

About the Hero Group
The Hero Group is a global food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. Hero operates in the Growth and Adult categories, which include three businesses: Better Snacking, Naturally Good Food and Others. The Group is a house of brands and includes Hero, Corny, Beech-Nut, Schwartau, Semper, Freche Freunde, Organix, Deliciously Ella, Sunar, Vitrac, Baby Gourmet, Queensberry and Casa de Mateus in its portfolio. In 2024, the Group generated revenues of CHF 1.25 billion.

About Hero Brazil
Hero Brazil is a food company focused on natural pastes and markets its products in Brazil under the brands Queensberry and Hero. The company was founded in 1986 in São Paulo, Brazil, and since 2015 has been part of the Hero Group as its local subsidiary. The company is a market leader in its segment and has a factory with 170 employees located in the city of Itatiba.

About Pinati
Pinati was founded in 2013 by Waldemiro Pereira III who brought the brand name Pinati to his surname, and today it is known in the market as Waldemiro Pinati. The company is located in the state of Paraná, in the city of Campo Largo with a presence in the South, Southeast and Northeast states, in more than 10,000 points of sale and more than 30 SKUs. It currently occupies the 3rd position in the nut bars segment and 7th position in the protein bars segment.