Press releases

Hero Group CMO steps down

  • Witte van Cappellen to remain with the company in former role
  • Search for a successor under way

Lenzburg, November 8, 2016: International food company Hero, on a mission to delight consumers by conserving the goodness of nature, has announced that its Chief Marketing Officer Witte van Cappellen is stepping down from his role due to family reasons.

He will not leave the company and returns to his previous position as General Manager for the Hero Group Northern European Cluster, which includes all the Nordic countries.

“Juggling the requirements of the post, which include considerable travel, was putting undue stress and pressure on his family. As a company, we value the importance of the family and fully understand and respect his position,” said Corporate Communications Manager Stephen Chetcuti.

Van Cappellen will retain his responsibilities as interim CMO until a successor is found, Chetcuti added. The company has also decided that given van Cappellen’s knowledge and experience, he will retain overall responsibility for the Group’s Supply Chain and Procurement functions.

Hero Group CEO Rob Versloot remarked: “I believe that making this difficult choice to step down from a role he is enjoying is testament to Witte van Cappellen’s character as a person and his commitment to the company. We are very pleased that he will remain with us and play a pivotal role to our continued success.”


About Hero Group
The Hero Group is an international food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today. Hero's main core product categories of Baby and Toddler Food and Milks, Jams, and Cereal Bars are complemented by its activities in the Decoration and Gluten-free product segments. The Group, which lives by its mission to delight consumers by conserving the goodness of nature, boasts a global footprint and its portfolio consists of many well-known international and local brands. In 2015, the Group generated revenues of CHF 1.26 billion.


Press contact
Stephen Chetcuti
Corporate Communications Manager
+41 (0)79 616 1467