Hero Nordics
Our company Hero, formerly known as Semper, has been present in the region for more than 80 years. Today, we are a house of brands that includes Semper, Corny and Goodies in our portfolio. The company has around 120 employees in Sweden, Finland, and Denmark, and has been part of the Hero Group since 2006.
We are committed to our mission: to delight Consumers through honest Goodness in every Bite. For many years, we have been providing our consumers with food that really makes a difference. We think everyone has the right to nutritious and healthy food, good for the planet and for the people – food you can trust and enjoy – from the first bite. We strive to always improve and develop our portfolio based on consumer demand.
Careers
When working with us at Hero, you can bring your own authentic self to work and your own purpose to life through the work that you do. At Hero, we offer a wide range of opportunities and life balance to grow and develop your career. Follow us on LinkedIn for more information about the company and what we have to offer.
If you think you’ve got what it takes to make your mark at Hero, we’d like to hear from you.
Sustainability
Our sustainability commitment is at the center of our company. By integrating environmental, social, and governance (ESG) matters into our core business activities, we ensure that sustainability is an ongoing journey of continuous improvement.
Our local history
In 1939, Svenska Mjölkprodukter AB (later Semper) was founded after the researcher Ninni Kronberg invented a new process to dry milk. The company has grown over the years. In 2006, Semper became a part of Hero Group. Between 2007 and 2009, Semper was established in Norway, Denmark and Finland. In 2025, the company name Semper was changed to Hero.
Our brands
Hero is a house of brands, represented in the Nordic countries by our beloved brands Corny, Semper and Goodies, united by our mission ‘To delight Consumers through honest Goodness in every Bite’.
Corny
Delivering top-quality muesli bars has defined our identity as a market leading brand. From selecting the finest ingredients to careful processing and packaging, we always ensure we produce a high-quality product and strive to continually offer our consumers delicious innovations, such as a ZERO (zero added sugar) range and tasty protein bars.
Semper
Semper is the leading brand in baby food and infant formula in the Nordics, offering a wide portfolio that includes nutritious meals, porridges, milk formulas, and snacks tailored to every stage of early childhood. Developed in collaboration with nutrition experts and based on Nordic recipes, Semper products are designed to support healthy growth and development – without unnecessary additives – since 1939.
Goodies
Born with the conviction that snacks should always be tasty and made with care, transparency and ingredients that parents can trust, Goodies sets a new standard. We believe that snacks can be more than just a quick bite. They are little bits of wonder, crafted from good ingredients that taste great, satisfy hunger, and spark imagination.
Invoicing
Are you a supplier to us at Hero Nordics and need information for invoicing purposes? By following the link below, you will find details, guidelines and contact information to our finance team.
Media
Visit our press room and stay updated on the latest news from us at Hero in the Nordics.
Consumers
Our consumer contact offers advice and can answer your questions regarding our brands. Call us on weekdays between 9am and 12pm on +46 20 62 20 00
Hero Nordics Offices
Hero Denmark
Kirsten Walthers Vej 8, 1. Sal DK-2500 Valby
Hero Finland
Lars Sonckin Kaari 10, Stella Nova Building, 3rd Floor 02600 Espoo
Hero Sweden
Löfströms Allé 5 172 66 Sundbyberg