The company leadership

We design our organization in such a way that it supports us in living our company values. This is especially true for the leadership of our company. Find out more about the executive team who are spearheading the company’s path to profitable growth and fulfilling our mission.

Our Executive Board

Rob Versloot

Chief Executive Officer

Rob Versloot

Chief Executive Officer

Rob Versloot joined the company in September 2008 as Regional Vice President. In July 2011, he became Executive Vice President and Member of the Executive Board. The Board of Directors appointed him to Group CEO in September 2012.

Before joining Hero, Versloot worked for Royal Numico / Danone. He held various commercial and marketing leadership roles for the company in The Netherlands, Brazil, Indonesia, and Russia. Versloot holds a Master’s in Business Administration & Management from the University of Groningen in The Netherlands.

Dr Karsten Boyens

Chief Financial Officer

Dr Karsten Boyens

Chief Financial Officer

Karsten Boyens joined the Hero Group as Chief Financial Officer (CFO) in April 2016. He brings with him a wealth of experience in the financial field and consulting, previously working for the Beiersdorf Group and McKinsey & Company. His responsibilities include Finance & Controlling, Tax & Treasury, Legal & Compliance as well as IT.

He holds a Master’s degree in Business Administration from the WHU – Otto Beisheim School of Management in Koblenz and a PhD from the Christian Albrechts University of Kiel (Germany).

Markus Lenke

Chief Sales Officer

Markus Lenke

Chief Sales Officer

Markus Lenke joined our German subsidiary Schwartauer Werke in December 1993. He held different Commercial and GM positions within the company and was appointed to Regional Vice President in July 2010. He has been a member of the Executive Board since 2011. During his long career with the Hero Group, Lenke held various positions in sales and marketing functions, among others. He was also General Manager for both Schwartauer Werke and Semper in the Nordics.

Lenke holds a Master’s in Business Administration from the University of Hamburg, Germany.

Christian Schierbaum

Chief Business Officer

Christian Schierbaum

Chief Business Officer

Christian Schierbaum was appointed Chief Marketing Officer at the Hero Group in September 2019. Three years later, his role was extended and title changed to Chief Business Officer.

He has an extensive professional background in the FMCG industry. Christian has worked in various marketing, sales and business leadership roles on global, regional and local level in industry leading companies, such as Wella, Reckitt Benckiser and Mondelēz. He joined the Hero Group from Mondelēz, where most recently he held the positions of President Marketing Europe and President Gum & Candy Europe. 

Born and raised in Germany, Christian obtained his Master’s in Business Studies from the Justus-Liebig-University Giessen.

Mita Sen

Chief Strategy & Transformation Officer

Mita Sen

Chief Strategy & Transformation Officer

Mita Sen joined the company in February 2019 as VP Strategy & Business Development before taking on the role of Chief Strategy & Transformation Officer in November 2022.

Sen began her career at PepsiCo International before joining consultancy firm McKinsey & Co where she worked her way up to Associate Partner. Here, she cut her professional teeth in transformation and strategy projects and has worked and lived across Canada, the UK, Singapore, the Philippines, and Switzerland. She completed her MBA at INSEAD in 2011.

Our leadership team

Mahmoud Bazan

General Manager Hero MEA & Turkey Cluster

Mahmoud Bazan

General Manager Hero MEA & Turkey Cluster

Jim Frandsen

General Manager Northern European Cluster

Jim Frandsen

General Manager Northern European Cluster

Jop Peek

General Manager Central European Cluster

Jop Peek

General Manager Central European Cluster

Javier Uruñuela

General Manager Southern European Cluster

Javier Uruñuela

General Manager Southern European Cluster

Debbie Bootsveld

VP Quality Hero Group

Debbie Bootsveld

VP Quality Hero Group

Johan Houben

VP Media, Digital & Marketing Excellence Hero Group

Johan Houben

VP Media, Digital & Marketing Excellence Hero Group

Martha Miralles

SVP Baby & Toddler Food/Snacks & Baby & Toddler Milk Hero Group

Martha Miralles

SVP Baby & Toddler Food/Snacks & Baby & Toddler Milk Hero Group

Sebastian Portius

VP Product Development & Innovation Hero Group

Sebastian Portius

VP Product Development & Innovation Hero Group

Andreas Soland

VP Corporate Controlling, Tax & Treasury Hero Group

Andreas Soland

VP Corporate Controlling, Tax & Treasury Hero Group

Kenneth Verschooten

VP Global Export Hero Group

Kenneth Verschooten

VP Global Export Hero Group

Philipp von Jagow

SVP Healthy Snacks & Natural Spreads Hero Group

Philipp von Jagow

SVP Healthy Snacks & Natural Spreads Hero Group

Alberto Abenza

CFO Southern European Cluster

Alberto Abenza

CFO Southern European Cluster

Kyriakos Kasapidis

CFO Supply Chain Hero Group

Kyriakos Kasapidis

CFO Supply Chain Hero Group

Joerg Kehlen

CFO Cluster Central Europe

Joerg Kehlen

CFO Cluster Central Europe

Jonas Forsell

CFO Northern European Cluster

Jonas Forsell

CFO Northern European Cluster

Christine Crosby

Sustainability Director Hero Group

Christine Crosby

Sustainability Director Hero Group

Olav Gribnau

Director Supply Chain Northern European Cluster

Olav Gribnau

Director Supply Chain Northern European Cluster

Mark Kaelen

Project Lead PHI

Mark Kaelen

Project Lead PHI

Ricardo Martos

Legal Counsel Hero Group

Ricardo Martos

Legal Counsel Hero Group

Désiré Mouanga

VP Procurement Hero Group

Désiré Mouanga

VP Procurement Hero Group

Lenka Krchová

Director Baby & Toddler Milks Hero Group

Lenka Krchová

Director Baby & Toddler Milks Hero Group

Andres Rodriguez-Casas

Director Supply Chain Southern European Cluster

Andres Rodriguez-Casas

Director Supply Chain Southern European Cluster

Luisma Sanchez

Director Research & Nutrition Hero Group

Luisma Sanchez

Director Research & Nutrition Hero Group

Thomas Sauermann

Director Supply Chain Central European Cluster

Thomas Sauermann

Director Supply Chain Central European Cluster

Alexis Vermeulen

Group Insights & Analytics Director Hero Group

Alexis Vermeulen

Group Insights & Analytics Director Hero Group

Viona Vogelzangs

HR Director Supply Chain, Quality & CMO Hero Group

Viona Vogelzangs

HR Director Supply Chain, Quality & CMO Hero Group

Paul Weijland

Director IT Hero Group

Paul Weijland

Director IT Hero Group