The company leadership

We design our organization in such a way that it supports us in living our company values. This is especially true for the leadership of our company. Find out more about the executive team who are spearheading the company’s path to profitable growth and fulfilling our mission.

Our Executive Board

Rob Versloot

Chief Executive Officer

Rob Versloot

Chief Executive Officer

Rob Versloot joined the company in September 2008 as Regional Vice President. In July 2011, he became Executive Vice President and Member of the Executive Board. The Board of Directors appointed him to Group CEO in September 2012.

Before joining Hero, Versloot worked for Royal Numico / Danone. He held various commercial and marketing leadership roles for the company in The Netherlands, Brazil, Indonesia, and Russia. Versloot holds a Master’s in Business Administration & Management from the University of Groningen in The Netherlands.

Dr Karsten Boyens

Chief Financial Officer

Dr Karsten Boyens

Chief Financial Officer

Karsten Boyens joined the Hero Group as Chief Financial Officer (CFO) in April 2016. He brings with him a wealth of experience in the financial field and consulting, previously working for the Beiersdorf Group and McKinsey & Company. His responsibilities include Finance & Controlling, Tax & Treasury, Legal & Compliance as well as IT.

He holds a Master’s degree in Business Administration from the WHU – Otto Beisheim School of Management in Koblenz and a PhD from the Christian Albrechts University of Kiel (Germany).

Markus Lenke

Chief Operations Officer

Markus Lenke

Chief Operations Officer

Markus Lenke joined our German subsidiary Schwartauer Werke in December 1993. He held different Commercial and GM positions within the company and was appointed to Regional Vice President in July 2010. He has been a member of the Executive Board since 2011. During his long career with the Hero Group, Lenke held various positions in sales and marketing functions, among others. He was also General Manager for both Schwartauer Werke and Semper in the Nordics.

Lenke holds a Master’s in Business Administration from the University of Hamburg, Germany.

Bill Parker

Chief People Officer

Bill Parker

Chief People Officer

Bill Parker joined the Hero Group in April 2016 as VP HR & Corporate Communications and was appointed CPO in September 2020. As a senior HR leader, he has spent the last 25 years building a broad HR experience across a number of industries, including financial services, consulting, FMCG, and retail. Parker’s career path saw he take on roles at Bata & AW Lab, Unilever, and Mars Inc. in different geographies around the world.

Christian Schierbaum

Chief Marketing Officer

Christian Schierbaum

Chief Marketing Officer

Christian Schierbaum was appointed Chief Marketing Officer at the Hero Group in September 2019. He has an extensive professional background in the FMCG industry. Christian has worked in various marketing, sales and business leadership roles on global, regional and local level in industry leading companies, such as Wella, Reckitt Benckiser and Mondelēz. He joined the Hero Group from Mondelēz, where most recently he held the positions of President Marketing Europe and President Gum & Candy Europe.

Born and raised in Germany, Christian obtained his Master’s in Business Studies from the Justus-Liebig-University Giessen.

Witte van Cappellen

Chief Supply Chain Officer

Witte van Cappellen

Chief Supply Chain Officer

Witte van Cappellen joined the Hero Group in 2000 as Director Operations before taking over as General Manager of Hero Netherlands and subsequently Hero Benelux. In 2009, he assumed the role of head of Semper AB and was appointed as Cluster General Manager Northern Europe, which includes the Hero business for the Nordics and Organix UK, in 2015. Van Cappellen held the position of CMO before moving to his current position, where he is responsible for the Hero Group Supply Chain and Procurement functions.

His previous career path saw him take on a number of senior roles in supply chain and operations functions for Royal Numico in the Benelux region, Poland, and the UK. Van Cappellen obtained his Master’s in Business Administration from the NIMBAS Graduate School of Management in Utrecht, The Netherlands.

Our leadership team

Jop Peek

General Manager Central European Cluster

Jop Peek

General Manager Central European Cluster

Javier Uruñuela

General Manager Southern European Cluster

Javier Uruñuela

General Manager Southern European Cluster

Jim Frandsen

General Manager Northern European Cluster

Jim Frandsen

General Manager Northern European Cluster

Mahmoud Bazan

General Manager Hero MEA & Turkey Cluster

Mahmoud Bazan

General Manager Hero MEA & Turkey Cluster

Mita Sen

VP Strategy & Business Development Hero Group

Mita Sen

VP Strategy & Business Development Hero Group

Désiré Mouanga

Director Procurement Hero Group

Désiré Mouanga

Director Procurement Hero Group

Sebastian Portius

VP Product Development & Innovation, Lifecycle Assessment Lead

Sebastian Portius

VP Product Development & Innovation, Lifecycle Assessment Lead

Andreas Soland

VP Corporate Controlling, Tax & Treasury Hero Group

Andreas Soland

VP Corporate Controlling, Tax & Treasury Hero Group

Kenneth Verschooten

VP Global Export Hero Group

Kenneth Verschooten

VP Global Export Hero Group

Debbie Bootsveld

VP Quality Hero Group

Debbie Bootsveld

VP Quality Hero Group

Philipp von Jagow

VP Natural Spreads Hero Group

Philipp von Jagow

VP Natural Spreads Hero Group

Martha Miralles

VP Baby & Toddler Food Hero Group

Martha Miralles

VP Baby & Toddler Food Hero Group

Lenka Pošarová

Director Baby & Toddler Milks Hero Group

Lenka Pošarová

Director Baby & Toddler Milks Hero Group

Alexandra Megid

VP Healthy Snacks Hero Group

Alexandra Megid

VP Healthy Snacks Hero Group

Luisma Sanchez

Director Research & Nutrition Hero Group

Luisma Sanchez

Director Research & Nutrition Hero Group

Ricardo Martos

Legal Counsel Hero Group

Ricardo Martos

Legal Counsel Hero Group

Alexis Vermeulen

Group Insights & Analytics Director Hero Group

Alexis Vermeulen

Group Insights & Analytics Director Hero Group

Johan Houben

VP Media, Digital & Marketing Excellence Hero Group

Johan Houben

VP Media, Digital & Marketing Excellence Hero Group

Paul Weijland

Director IT Hero Group

Paul Weijland

Director IT Hero Group

Mark Kaelen

Project Lead PHI

Mark Kaelen

Project Lead PHI

Christine Crosby

Sustainability Director Hero Group

Christine Crosby

Sustainability Director Hero Group

Kyriakos Kasapidis

CFO Supply Chain Hero Group

Kyriakos Kasapidis

CFO Supply Chain Hero Group

Jan van Rooden

VP Supply Chain / Director Manufacturing Hero Group a.i.

Jan van Rooden

VP Supply Chain / Director Manufacturing Hero Group a.i.

Olav Gribnau

Director Supply Chain Northern European Cluster

Olav Gribnau

Director Supply Chain Northern European Cluster

Thomas Sauermann

Director Supply Chain Central European Cluster

Thomas Sauermann

Director Supply Chain Central European Cluster

Andres Rodriguez-Casas

Director Supply Chain Southern European Cluster

Andres Rodriguez-Casas

Director Supply Chain Southern European Cluster

Pablo Serrano

I&Q Director Southern European Cluster

Pablo Serrano

I&Q Director Southern European Cluster