Purposeful people

We are a values-led, family company, and that’s reflected in our culture. We work hard and understand that a good work/life balance makes our people more engaged, effective, and motivated. We strive to create an inclusive environment where everyone’s opinion matters . We encourage our people to be their true self when they come to work.

Our people commitment

Everything revolves around our people. We want our people to have a long and happy career at Hero, which is why we are investing in their development. We are an equal opportunities employer with programs in place to make our workforce diverse and our workplaces inclusive and safe

“Creating a deep and meaningful connection to our local communities has been a key part of our family DNA for decades. Our responsibility extends beyond the four walls of our offices and factories.”

Anne Ferbus

Chief People Officer Hero Group

Values-led organization

Values are at the heart of who we are and play a critical role in connecting us, especially considering how we exist as a grouping of multiple companies in different geographies. Our shared values create a deeper sense of belonging as individuals and entities. They are the social glue that binds all of our differences together. The Hero values are Create wow, Everyone Hero, Nourish others, and Take responsibility

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Our sustainability pillars


Sourcing & Supplier Partnering

We work in partnership with our suppliers on sustainable agriculture and fair labor conditions. We are also innovating to make our ingredient sourcing and packaging more sustainable.


Production and Transport Efficiency

We continuously improve the efficiency of our production, switch to renewable electricity, conserve energy and water, and reduce waste. We optimize our transport and deploy technologies for decarbonization.


Naturally healthy food

Conserving nature's goodness via naturally healthy food. We will leverage our brands to educate and collaborate with consumers on a holistic diet good for us and for the planet. We will enhance our portfolio to give consumers more naturally healthy options – more of the good like nuts and whole grain and less of the bad like refined sugar and red meat.


Purposeful people

Growing and developing our people. Hero is a values-led family company and that's reflected in our culture. We work hard to keep our team feeling engaged, included, and motivated. We encourage personal development, health and safety in our workplaces, and we engage with local communities.

Sense of community

We also care about other stakeholders that might be affected by our business, particularly the local communities near our production sites. In addition to providing meaningful employment, every year, we raise money for and give our time and products to local causes.